Just For Fun!
Funny Yiddish video that I originally posted at the Negev Writing blog.
Great Product Copy - Part 1
Ever pick up a product you've never heard of, read the label, and known immediately that you HAVE to buy it? Usually it's the packaging and design that seal the deal. It just looks too good not to have.

But occasionaly the text alone is so compelling, you're actually happy to part with your last dollar to try it! You don't know the brand, it's really expensive, and frankly, you don't even like granola. But you buy it anyways.
Our first case study is dorset cereals. Here's what I found on the side of their berries and cherries cereal box:
We believe that life really is too short to settle for second best and that simple, honest pleasures are often the most rewarding...
Visit http://negevwriting.blogspot.com/ to read the rest of the post. Are you using YOUR marketing writing effectively?
Amazing Banner Ad Marketing by Massa
Another Take on Efficiency

Maybe it's time to take another look at efficiency as a measure of worth, especially in the non-profit sector.
AEPi at IDC
Let the binge drinking begin! Ahem, I mean, let the brotherly fraternizing begin!
"Alpha Epsilon Pi raised $135,000 for the United States Memorial Holocaust
Museum in Washington and $100,000 for Magen David Adom.At IDC, the members of the AEPi fraternity have participated in social, philanthropic and athletic
events."
Stay Calm People and Please, Don't Cut Your Donor Aquisition Budget! It Just Isn't The Smart Thing To Do.
"The hard-to-see truth is that donors grow more valuable to the organization every year they’re with you. Their responsiveness, retention, even their likelihood of upgrading their giving amounts — they all increase every year. Here’s how it plays out:
- At the point of acquisition, you’re losing money.
- By the end of the first year, you’re breaking even among those new donors.
- The following year — your second with that group — you’re earning a 2-to-1 return from them.
- In the third year, your return rises to around 3-to-1. Starting to look good.
- The real payoff comes in the fourth and following years, when those established donors are returning $10 (or more) for every dollar you spend.
If you don’t get new donors this year, you won’t have second-year donors next year. More seriously, you won’t have fourth-year donors in four years. It’s as if those cuts leave a black hole in the middle of your donor base — a vacuum where there should have been responsive, committed donors."
Thanks Jeff for your words of wisdom and we hope to see www.jewishdonorblog.com up on your blogroll sometime soon!
Yoav
Secular vs. Religious
"UJA-Fed. Launches $300 Million Effort For Day Schools"
"Responding to what experts are calling a financial crisis in the American day school movement, UJA-Federation of New York is launching a $300 million campaign to provide cash-strapped parents with tuition assistance, and schools with a measure of fiscal stability. Los Angeles, which has the second largest Jewish federation after New York’s, has just announced a similar $100 million campaign." by Carolyn Slutsky from the Jewish Week.com 6.10.09 Read the full article by clicking here.
Staff Writer







