Tuesday, April 1, 2008

Priorities

Does your non-profit view fundraising as one of it's primary missions? If not, it could be time to change your priorities.

This just in from Jeff Brooks on the Donor Power Blog


”How is it that fundraising is a bothersome distraction from the ‘real' work of so many nonprofits?

If these (non-profit) leaders paid attention, they’d see fundraising in a different way. They’d realize that what (fundraising) does for donors, for causes and for society are astounding.

(Non-profit leaders) might come to understand that fundraising is so great, so important, that it matters as much as their primary mission.”

Yoav Kaufman

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