"People think that asking for money is all about asking for money. It is and it isn’t. Most of the time it is about inspiring someone to see the world the way you do – with the same understanding of the problems and the same vision of how it can be overcome – and convincing them that you and your organization can actually make that vision into a reality. The resources come second.
"Sasha Dichter, from
Sahsha Dichter's Blog
1 comments:
I agree Sasha. I've been in direct marketing for years, and you really have to bring people into you story.
I did a fundraising package years ago for disability insurance for American Express, and I used a photo in silhouette, of Christopher Reeve in his wheelchair.
Then I told his story, and saw our response rates rise.
I've also done fund raising packages for spinal chord charities, where I show an actual x-ray of a severed chord, and how it happened.
So, you're right!
Post a Comment