If you are fundraising to Israeli's and you are considering a radio spot vs. an email blast or a traditonal newspaper ad you need to read this...
"(IsraelNN.com) The number of Israelis who surf the Internet from work or home has surpassed the number of radio listeners for the first time, according to the yearly survey by TGI. The survey covered the year between July 2008 and June 2009.
The survey showed that the Internet now has an exposure of 76.8 percent on weekdays, while the radio enjoys only 76.1 percent exposure. The newspapers lag behind with 61.3 percent exposure."
Source: Arutz7 - IsraelNationalNews.com - 7.30.09
2 comments:
Will be interesting to see whether or not the internet will keep on the rise in years to come or whether radio will try and claw back
I think the internet has a strong foothold in the Israeli market and is only growing in popularity.
Radio on the other hand has been a fixture of Israeli culture for quite some time.
Although I think radio will have a tough time surpassing the web in popularity in the coming years, I do think it will always have a loyal following.
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