tag:blogger.com,1999:blog-8360231851906725740.post8011061385283598274..comments2008-11-11T23:58:57.151+02:00Yoav Kaufman and David Rubinhttp://www.blogger.com/profile/12344047535026629324noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8360231851906725740.post-69385326133618620222008-11-11T23:19:00.000+02:002008-11-11T23:19:00.000+02:00I agree Sasha. I've been in direct marketing for years, and you really have to bring people into you story.<BR/> I did a fundraising package years ago for disability insurance for American Express, and I used a photo in silhouette, of Christopher Reeve in his wheelchair.<BR/>Then I told his story, and saw our response rates rise.<BR/>I've also done fund raising packages for spinal chord charities, where I show an actual x-ray of a severed chord, and how it happened.<BR/>So, you're right!lois gellerhttp://www.masongeller.comnoreply@blogger.com